Responsible tourism activities range from social to ecological strategies. Preferential employment to unqualified youngsters, in-service training, skills development and community involvement includes some of the core practices of establishments such as Wellington Country House, Imbuko Wines and Bontebok Ridge Reserve. Both Bosman Family Vineyards and Diemersfontein have implemented joint shareholding and co-ownership agreements with their workers.
Ecological responsibility forms the cornerstone for several other Wellington-based members. Upland Organic Wine and Brandy Estate have been committed to organic farming principles for over seventeen years, while Jacaranda Wine and Guest Farm also employ organic practices in their vineyards. Bartholomeus Klip has received several commendations for its conservation efforts.
In Paarl, several tourism members are involved with animal conservation programmes, including Painted Wolf Wines and Ashia. Job creation and programmes to eleviate unemployment are strong focus areas for Nederburg Wines through their Qhubeka project. Another Paarl business going the green route is Babylonstoren. Both Fairview Wine and Cheese and Druk-my-Niet are certified members of the Biodiversity in Wine Initiative.
Cascade Manor is a Fairtrade property committed to sustainable tourism, while KWV enthusiastically support local community projects. Bergrivier Brewery regularly supports clean-up initiatives along the Berg River from source to sea, especially the river bank running through their property and has been involved with the iconic Berg River marathon for the past three years.